Social media marketing, unlike conventional forms of marketing, does not require you to invest quite so much money. It requires a different investment – time. Sure, social media is very accessible nowadays, and everyone can be on it and take advantage of everything it has to offer. But that’s also where the challenge lies. How do you stand out from the crowd?
This is where your true commitment to social media marketing comes in. The time you spend learning more about social media marketing, its history, and the current trends will pay off if you know how to commit yourself to it. This will set you apart from the rest. You also have to persevere because success will not come easy. But always remember that it is not impossible to attain it.
In this post, we will look at some of the ways on how you can use your time wisely in improving your social media skills with the help of everyday hacks that you can do. Everyone is always chasing time, and you may feel that you never get enough of it. But if you can devote just a fraction of your day to doing these steps, it will surely be worth your while. So, let’s begin!
Get in the Habit of Reading LinkedIn Today
Unlike the diverse content shared on social networking sites such as Facebook and Instagram, you can get more business-oriented content with LinkedIn today. It is also likely the kind of content shared by people of authority – those which you can trust.
You can be sure that what you read is something that business people agree on or find to be informative, interesting, and educational. When you start reading such content, you may learn more about not only your own field but others as well.
They say that a picture can paint a thousand words. Fortunately today you don’t need a thousand words, you just need 140 characters or less – the number of characters required for a Tweet. Add an appealing photo to that, and you just might catch the attention of your audience.
These days, people are more drawn to photos than text, however, do not be silent altogether. A short statement and compelling photo will draw your audience to click to read more about what you have to say. If you’re not already doing this, then you’re missing out on a great opportunity to grow your network.
Use Buffer for the Links that you Share
When you find interesting contents, you may be tempted to share them in all of your social networking sites immediately. This may happen numerous time a day and is detrimental to your productivity and focus on the task at hand such as writing your own content or blog post.
What you can do is to devote a chunk of your time to just posting and sharing interesting and useful content. You can use Buffer so you can share posts automatically on all the social networking sites of your choice. Not only that, you can schedule posts at the optimal times for your field and location, each day.
Take the Time to Listen to Podcasts
Podcasts are easier to listen to these days; so many people are offering their knowledge and time for everyone. The best part is that as a listener, not only do you get to choose the best ones to listen to; you can also listen to them any time you please.
When you’re driving, listen to The Art of Paid Traffic with Rick Mulready. When you’re doing weights at the gym, listen to Online Marketing Made Easy with Amy Porterfield, when you’re headed for a long commute, you can listen to Build Your Tribe with Chalene Johnson. The selection is vast, and this is one of the things you can easily squeeze into your schedule, no matter how tight it can be.
Be Active on Google+
There’s a lot more to Google+ than you think. You can take full advantage of the Google+ reviews which are visible to your potential customers. When they see that you have good reviews, they may go in to business with you with a more clear mindset.
So be active on Google+ and ask your customers to write a review about your business. Also, don’t forget to put your business information on your page, such as your telephone number, address, email address, and business hours.
Mix the Professional with the Personal
Don’t waste too much time worrying about your real self on social media sites – show the real you. If you only talk about your work and your business, you may risk sounding dry and impersonal. People like to know about the people behind a business. The chances are that your personal self is more interesting than your business self. Share that with your audience.
You will find that there will be plenty of people who want to know more about you and what you do. This is good because it is unavoidable that they will also see your business self so you won’t be losing exposure by being real. Other than that, people like it when you get personal. They can appreciate that you’re real, not merely a money-making machine.
These simple everyday hacks are just some of the ways that you can be more efficient in your social media strategies. Social media is such a big place for you to waste your time finding your way about. Try to add these habits into your day and see how easy it is to be part of your routine. You can easily do these by yourself.
However, if you want more boost, you can always ask for help from media planning agencies. This way, they can do the dirty work, and your life will be much easier. Hopefully, you can commit to these small steps on a daily basis and persevere in improving your social media skills as well as your strategies.
Nicolas Finet is a young web entrepreneur working at Sortlist, a Belgium-based independent company bridging the right digital marketing agencies with clients from all over the world. Nicolas loves to travel to meet new people, especially those who share his passion for tech and geeky material that’s related to search engine marketing analytics. Connect with Nicolas through LinkedIn.