After an initial scope with EmbryoCare team, we designed a brand identity, the EmbryoCare heart, that symbolised both the heartbeat of an unborn child and a mother protecting what she cherishes most. We applied this branding in our web design and a range of printed stationary in preparation for the November 2015 launch.
The website was designed to be easy to use and to ensure all product information was easy to understand, and jargon free, for mothers to be. The site acts as an online business tool for EmbryoCare delivering a variety of customisable product levels, right through to collecting payments and setting up direct debit agreements via Go-Cardless software.
The site was built using a bespoke, responsive Umbraco framework with a fully editable CMS as it was of upmost importance to ensure security of users’ personal information, yet the client needed to be able to manage their blog and content with ease. As the product is one that appeals to anyone between the ages of 18 to 55, it was important that we built the site in a way that resized and reshifted depending on the device or browser used. This should also allow it to stand the test of time, as tablets get smaller and mobiles get larger etc. The site also accommodates for the future addition of multiple language variations of page content.