Formative partner with clients on an ongoing basis, supporting companies with long-term content and marketing strategies. They are also key in global event coverage, large-scale bespoke projects and team training in these areas. It was our aim to design and build a website which truly reflected the exciting content being created for a global business audience.
The challenge was to showcase the team’s many talents in content creation in an engaging way – whilst keeping the message as short and sweet as possible. in an engaging way, but to keep the message as short and sweet as possible. They work hard to create and share their clients activities and services online with live events being a speciality. We achieved this through new imagery of events and integrating the latest Tweets and blog posts into the homepage to show the personality of Formative from the get-go. We kept the services to one page, while pushing viewers to contact the team directly for further info or to the blog page where they may use the smart categories to read about the content they really care about.
Imagery makes up a large part of the site, showcasing Formative’s more exciting events and allowing people to see what it is like to work with Formative before being eventually taken through to the contact page.
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