Having enjoyed huge success over a period of 30 years, including multiple gold and platinum selling albums and Grammy nominations, UB40 Featuring Ali, Astro and Mickey asked our sister company, WMA to look after and delver a whole new look across the board. This included Above Digital designing and building a new and fully-responsive website, to show off their latest releases, tour dates, social media activity and merchandise via their online store.
In creating the new site, we focused on providing die-hard fans with what they wanted – up to date content and inside information on the band. Old fans will find sanctuary in our responsive timeline on the About page, while new fans looking to discover UB40’s sound, can view the latest content from the band via selected YouTube videos or automatically updating Spotify playlists on our Media page. Fans may also purchase music and merchandise from the seamlessly integrated e-commerce store, without ever having to leave the site.
We were given the opportunity to shoot our own UB40 footage, resulting in a unique, intimate feel to the site that captures the personality of the band which cannot be replicated anywhere else.
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