Brand strategy that transforms your visual delivery
We help you define your business DNA to transform your brand strategy into bespoke visual assets, ensuring your brand not only looks great but stands out as uniquely as you do.
We ensure your branding resonates with your target audiences and stands out
We have decades of experience working with a wide range of clients to create effective brands that stand out. We can deliver all aspects of the brand, from logo designs and visual identity to messaging and the final delivery of all brand assets and guidelines.
We work closely with you to understand your business DNA, defining and communicating your core messaging across every touchpoint.
We have a tried and tested process to define your brands visual delivery
We cut through the noise to truly understand your business, its strengths, market position, and what sets it apart, creating branding that connects with the right audience.
We believe effective branding doesn’t need to be complicated. By getting to the core of who you are, we shape clear messaging and purposeful design that communicates your value with confidence.
Make sure your branding and brand assets are delivered with impact and consistency
We design your branding to ensure your visual delivery and messaging is relevant and will engage, across a range of brand assets and materials. This can include the design of your logo, styling, visual direction, messaging, typography, colours and any other brand materials.
To ensure these are used effectively and consistently, we develop comprehensive brand guidelines that cover every touchpoint - from typography, logo application and colour palette to imagery, iconography and the correct use of all brand assets - enabling consistent delivery and ensuring every touchpoint represents your brand clearly and connects with your audience.
Our approach
We take your project from strategy through to delivery, ensuring every stage is aligned with your goals and built to the highest standards.
Brand Exploration
We listen, research, and collaborate closely with you to redevelop and evolve your branding and visual identity. We begin by gaining a deep understanding of your business, products, goals, and values, complemented by in-depth competitor analysis, audience insights, design best practices, and visual research.
Brand Messaging
Early in the process, we define your core brand message, articulating your what, how, and why. This creates a foundation for all brand design work and results in a clear message that sets your tone of voice and highlights your unique position.
Brand Asset Design
We’re experts across every aspect of design — from branding, digital and web, to video, photography and print. We create brand assets your teams rely on, including presentation and PowerPoint templates, social media graphics, marketing collateral and branded documents. With the experience to plan, create and deliver consistently, we ensure every touchpoint represents your brand clearly and connects with your audience.
Brand Guidelines
Consistent brand usage is essential. We create comprehensive brand guidelines that cover every touchpoint, including typography, logo application, colour palette, imagery, iconography, and the correct use of all brand assets.
Brand Strategy FAQs
What's the difference between a logo and a full brand identity?
A logo is one visual mark; a brand identity is the complete system around it, including typography, colour palette, imagery style, tone of voice and messaging, that makes your brand recognisable everywhere it appears. At Above Digital, we design logos as part of a wider identity, built from research into your business, audience and competitors, so the mark works as one piece of a consistent whole rather than in isolation.
What happens during Above Digital's brand strategy process?
Our brand strategy process runs through four stages: Brand Exploration (research and competitor analysis), Brand Messaging (defining your what, how and why), Brand Asset Design, and Brand Guidelines. Each stage builds on the last, so the visual identity we design is grounded in a clear, agreed message rather than starting from aesthetics alone.
How long does a brand strategy and identity project typically take?
A full brand strategy and identity project, from Brand Exploration through to final Guidelines, typically takes 6 to 10 weeks, depending on the number of concepts and stakeholders involved. Smaller refreshes to an existing identity move faster; a ground-up rebrand with full messaging and guidelines takes longer, and your exact timeline is confirmed early in the process.
What brand assets will I actually receive at the end of a project?
You'll receive your logo files, fonts, imagery, graphics and brand guidelines, delivered in the file formats you need for digital, print, events and merchandise. Exactly which formats and assets are included is agreed during project scoping, so you leave with a complete, ready-to-use asset library rather than a single logo file.
Why do I need brand guidelines, and what's actually included in them?
Brand guidelines are a reference document that defines exactly how your brand should be used, so your team, printers and third party agencies apply it consistently everywhere. Our guidelines cover logo application, typography, colour palette, imagery, iconography and tone of voice, giving anyone producing branded material, internal or external, a single, clear source of truth.
Can you create brand templates for PowerPoint, social and print?
Yes. We design a full range of brand templates, including PowerPoint decks, social media banners, stationery and brochures, so your new identity is applied consistently by anyone on your team. Cost and turnaround depend on the number and complexity of templates required, which we scope out with you once your core brand assets are finalised.
Do I need brand messaging and tone of voice defined before building a website?
No. If you don't already have your brand messaging and tone of voice defined, we work with you to establish them as part of your website project, so it's never a blocker to getting started. This is one of the first things we cover during the Scope & Specification phase, defining your what, how and why alongside the site's functionality and content. If a fuller rebrand is what you need, we can also run this through our dedicated Brand Strategy process, but for most website projects, we're happy to shape your messaging as we go.
Do you offer ongoing brand support after launch?
Yes. We remain on hand after your brand launches, providing design support for new asset creation, campaign materials and any ongoing marketing activity as your business grows. This keeps your brand consistent over time, rather than letting it drift as new team members or agencies interpret the guidelines differently.
