Argus Media

Argus Media is the leading independent provider of market intelligence for global energy and commodity markets. Based in London, with offices worldwide, the company delivers vital insights to clients including governments, investors, businesses, and financial institutions.

Above Digital was tasked with designing Argus Media’s refreshed branding and visual identity. The brief focused on evolving their existing identity into a fresh, modern design that reflects Argus Media’s position as a trusted global market leader while reinforcing credibility, professionalism, and clarity across all touch-points.

Above Digital began by conducting a competitor review and developing mood boards to establish a distinctive visual direction for Argus Media. The refreshed branding needed to reflect how Argus’ global experts analyse key market data and highlight important insights, helping clients make informed decisions - a core part of the company’s position as a market leader.

Our visual research informed the evolution of brand colours and core elements, introducing a vibrant palette and an “illuminating gradient” to bring a modern, dynamic feel to the identity.

Working closely with Argus' London team, we produced a full set of wireframes and designs to elevate the website experience. Every page was carefully mapped to optimise user journeys, showcase key services and insights, and present content in a clear, authoritative way. This structured design approach ensured that the refreshed branding translated seamlessly into a website that was both visually engaging and highly functional.

The result is a refreshed, modern brand identity and a fully redesigned website that clearly positions Argus Media as a global market leader. The new visual direction, vibrant colour palette, and illuminating gradient bring energy and clarity to the brand, while the carefully structured website wireframes and designs ensure an intuitive, engaging user experience.

We finalised all brand assets by producing comprehensive brand guidelines. These detail every aspect of Argus’ new identity, including logos, colour palettes, typography, brand mechanics, page layouts, tone of voice, imagery, key messaging, and website content. The guidelines also provide direction for motion graphics and content management, giving the Argus team a clear framework to maintain consistency across all touchpoints.

The brand guide was the primary outcome of the project, articulating the new visual direction in a way that ensures ongoing brand consistency and supports the company’s continued growth and global presence.