Boundless Betty

Targeting women in their 20s and 30s, Boundless Betty identified a gap in the market for a dedicated outdoor activity and adventure holiday platform. While the start-up had established a strong social media following, they lacked a professional transactional presence. They required a website that allowed users to search for activities worldwide by location and season, while managing complex backend requirements such as multiple currencies and automated payment splits.

Above Digital designed and built a mobile-ready e-commerce site using WordPress for ease of content management and WooCommerce to power the booking engine. To address the financial complexities, Mango Pay was integrated to automate commission structures between the client and global suppliers. The agency focused on a design-led approach, using wireframes to ensure the user experience remained intuitive despite the site hosting hundreds of worldwide activity camps.

Beyond the initial website design, Above Digital implemented a comprehensive brand strategy across digital and print. This included managing social media integrations, running online competitions, and providing ongoing content support and SEO optimisation to drive consistent business growth.

The resulting digital presence successfully converted a social following into a thriving travel community. By simplifying the search-to-booking journey, Above Digital provided a scalable platform that has supported the brand’s expansion since its launch. The project delivered a perfect blend of aspirational messaging and robust technology, establishing Boundless Betty as a credible and professional player in the adventure travel sector.