C-Screens

C-Screens is a leading UK out-of-home TV network based in London, that connects brands with audiences through premium screen locations, smart targeting, and data-driven insights. Above Digital first partnered with C-Screens in 2022 during their initial rebrand. Following significant business growth, C-Screens returned to refine their brand execution and digital presence to better reflect their future direction.

The goal was to move away from the bold, multi-coloured aesthetic and create a cleaner, more streamlined identity that allows their services and portfolio of work to take centre stage. The website needed to clearly communicate their value to agencies and commercial estate owners while reflecting their premium, data-driven approach.

Above Digital began by reviewing the existing site and identifying pain points. This informed research into key competitors and best practice in the sector, helping define opportunities to better engage C-Screens’ core audiences. A primary focus was clarifying and presenting service offerings so visitors could quickly understand the value available to them.

Working closely with the C-Screens marketing team, we elevated the use of imagery to highlight high-profile locations and showcase the scale and impact of their work. The homepage, navigation, and footer were redesigned, and key design elements such as colour and typography were refreshed to create a more modern and premium identity.

A standout feature of the site is the blurred navigation, which subtly guides users’ attention and creates a smooth, focused journey through the content. Every design choice was made to balance visual appeal with usability, ensuring that the website supports both the brand and its business objectives.

The website was developed and is maintained by Above Digital on a WordPress CMS, with custom front-end development using HTML, CSS, and JavaScript. Animations built with the GSAP platform create a visually engaging experience while supporting intuitive navigation and content flow.

The result is a clear, elegant, and user-friendly website that showcases C-Screens’ services, premium locations, and the impact of their work. By combining modern design, purposeful imagery, and a streamlined structure, the site positions C-Screens as a market-leading, forward-thinking out-of-home media network.