Evolve OOH

Evolve OOH is a specialist global Out-of-Home media agency with a reputation for innovation. Following their acquisition by Talon OOH, their existing website needed a complete overhaul.

The challenge was to create a modern, scalable platform that aligned closer to the Talon brand colours while maintaining Evolve's own distinct identity and feel.
The new site also needed to showcase an extensive portfolio of international campaigns, speak to a diverse global client base, and reflect the creative and data-driven thinking that sets Evolve apart.

A key requirement was the ability to handle rich visual content at scale, giving prospective clients a clear sense of the reach and impact of Evolve's work across different territories and environments.

We kicked off with a thorough discovery phase, mapping out a site structure that could balance local market nuances with a consistent global brand identity. A significant part of this process was defining how Evolve's brand should sit alongside Talon, taking visual cues from the parent company while carving out a look and feel that remained distinctly Evolve's own.

A central part of the design was retaining The Pebble, an existing Evolve brand graphic that became a defining shape across the site. Used as a hero header feature, The Pebble acts as a dynamic canvas through which videos and imagery are displayed, immediately drawing the eye and setting the tone for the brand. To keep users engaged beyond the initial load, we introduced a morphing animation to the shape, adding life and movement to what would otherwise be a static graphic.

The new website is a premium digital destination that matches Evolve OOH's standing as a global player. Built mobile-first and engineered for performance, it delivers a significantly better experience for busy marketing executives. Streamlined navigation and clear calls-to-action make it easy for prospective clients to take the next step.

Evolve now has a future-proofed platform that scales with their international growth, one that not only showcases their portfolio but positions them as forward-thinking leaders in the next generation of OOH advertising.