Formative Content
Brand evolution and website redesign for an award-winning global content marketing agency
Branding Website Design
Formative Content’s brand and digital presence were refreshed to better showcase their status as world-class storytellers, blending a sophisticated visual identity with a high-performance website.
The brief
Having grown rapidly from a start-up to a 40-strong team, Formative Content needed a digital presence that reflected its prestigious global client base and market position. The challenge was to update an aging website and refresh the original logo while maintaining the core brand essence. Above Digital was tasked with delivering a professional, scalable platform that could communicate complex messaging to a sophisticated target audience.
What we did
Above Digital initiated the project by evolving the visual identity, refreshing the logo and assets to symbolise "connected conversations." Following a meticulous scoping phase, the agency developed interactive wireframes to ensure a seamless user experience. The design-led approach focused on delivering a clean, professional aesthetic that aligned with the brand's journalism roots.
The final responsive website was built on WordPress, featuring a bespoke CMS that allows the client to easily manage their extensive portfolio of news and case studies. Above Digital also integrated social channels and implemented SEO best practices to ensure the agency's expertise was discoverable and consistently presented across all digital touchpoints.
The result
The new platform has become an integral asset for the Formative Content brand, providing a high-end showcase for their work with global industry leaders. By focusing on intuitive navigation and clear messaging, Above Digital created a rewarding digital environment that reinforces client confidence. The site remains a dynamic business tool, frequently updated by the internal team to reflect their latest projects and industry insights.
