Goodstuff

Following Goodstuff’s acquisition by global agency group Stagwell, Above Digital was brought in to design the latest iteration of their website. The brief was clear: strip the site back to its essentials and let the agency’s personality and creativity take centre stage.

Goodstuff has always stood out in the crowded media landscape, and this new website needed to do the same. The objective was to create a bold, high-impact digital presence that breaks away from conventional website structures. This meant rethinking typical elements such as news sections, contact forms, case study overviews, and detailed service pages, and instead focusing on a powerful hero video, minimal case study offerings, and a streamlined, visually striking experience that truly reflects the agency’s energy and expertise.

Above Digital worked closely with Goodstuff to translate their brief into a bold, stripped-back website that prioritised ease of interaction and a visually engaging user experience. A key focus was creating obvious, intuitive animations, including rollovers and interactive elements, to guide users naturally through the content. Typography was simplified with clear white titles on black backgrounds, reinforcing contrast and readability, while new brand elements - such as the outline logo and curved corner shapes echoing the footer - were introduced to give the site a distinct, contemporary look.

On the “What We Do” page, we implemented dynamic, interactive sliders to showcase the agency’s work in a way that encourages exploration while maintaining a clean, minimal layout. The design emphasised bold visuals, high-impact hero video content, and a pared-back approach to case studies, reflecting Goodstuff’s desire to stand out from conventional agency websites.

A significant new feature was the addition of Goodsocial, Goodstuff’s social media-focused arm. To mirror the experience of scrolling through a social feed, we created a video-heavy, vibrant page that feels busy and dynamic, providing an immersive introduction to the agency’s social expertise while maintaining the overall sleek, brand-led aesthetic.

The website balances high-impact visuals with intuitive interaction, giving users an experience that is both engaging and easy to navigate. Bold hero video, interactive sliders, and clear, minimal typography create a striking digital presence that reflects Goodstuff’s creativity and standout personality.

The new site successfully highlights Goodstuff’s work while introducing Goodsocial, their social media-focused arm, through a dynamic, video-heavy page that emulates the experience of scrolling through a social feed. Users can explore content naturally, with obvious animations and interactive elements guiding them through the site seamlessly.