Grand Visual

Grand Visual creates and produces some of the most creative and eye-catching out-of-home advertising in the world. Following their acquisition by global media company Talon in 2019, they launched a website to reflect their new ownership. By 2022, the site was beginning to feel outdated and in need of a refresh that would bring it in line with Talon’s updated brand while continuing to showcase Grand Visual’s standout campaigns.

Above Digital was tasked with creating a visually striking, brand-led website that would give Grand Visual’s work the attention it deserves, while clearly reflecting its place as part of the Talon group. The brief focused on highlighting Grand Visual’s unique selling points, particularly their high-profile out-of-home campaigns, and ensuring case studies became a prominent feature of the site.

Above Digital worked closely with Grand Visual’s London marketing team to understand the agency’s goals, their brand positioning within Talon, and the aspects of their work that deserved the spotlight. The site was designed to let the work do the talking, with minimal distractions and a strong focus on visually showcasing their high-impact campaigns.

Key design elements were implemented to balance Grand Visual’s creative identity with Talon’s corporate brand, ensuring consistency while retaining the agency’s unique character. Case studies were given prominence throughout the site, providing a dynamic way for visitors to explore Grand Visual’s most notable projects.

Interactive features, subtle animations, and a clean, modern layout were used to enhance user experience without detracting from the visual storytelling. The site’s structure and navigation were streamlined to allow potential clients to engage easily with the content and quickly understand Grand Visual’s capabilities and impact.

We aimed for a high-impact, bold design that immediately captures the user’s attention. The site showcases Grand Visual’s most impressive campaigns with large imagery, strong typography, and bold colour, while the homepage features a video hero with overlaid brand messaging. This approach creates a visually striking site that aligns with Talon’s brand while retaining Grand Visual’s distinct identity.

Case studies take centre stage, letting the work speak for itself and clearly communicating the agency’s expertise. Built on WordPress with a flexible CMS, the site allows the marketing team to update content easily, keeping it current and dynamic. The result is a polished, engaging platform that celebrates Grand Visual’s achievements and highlights their global leadership in out-of-home advertising.