Above Digital refreshed Krinkels UK’s digital presence with a clean, modern website, helping one of the UK’s top grounds maintenance providers clearly showcase its work across iconic national sites.

The Krinkels UK website displayed across a desktop monitor, tablet, and smartphone, featuring professional photography of grounds maintenance and a clean, green-accented interface.

The brief

Krinkels, a community-focused organisation based in London, approached Above Digital to develop a refreshed website that would strengthen their brand, improve their digital presence, and reflect their commitment to local communities.

The brief was to clearly convey Krinkels’ mission and highlight the full range of services and projects for a diverse audience, including local authorities, housing associations, and private organisations. As part of this project, Above Digital worked on refining the brand, messaging, and visual presentation to ensure a cohesive and engaging outcome. It was vital that visitors could easily find key information and be encouraged to engage with the organisation or make contact.

The aim was to create a visually appealing, modern website that offers a seamless user experience from start to finish. The site needed to be fast, secure, fully responsive, SEO-friendly, and simple for internal teams to manage and update as Krinkels grows.

What we did

Above Digital delivered a clean, modern website design focused on clarity and usability. The structure and messaging were refined to clearly communicate Krinkels’ services, values, and local delivery model, ensuring the content was easy to understand and navigate.

The refreshed visual identity was applied consistently across the site, supporting a straightforward user experience and a more confident digital presence without overcomplicating the design.

The result

The new website provides a clearer, more professional platform that reflects Krinkels’ commitment to quality, sustainability, and community impact. Improved navigation and clearer messaging help users quickly understand the organisation’s services and values, strengthening trust and accessibility.

Spread of Krinkels UK brand assets, including logo variations, a natural colour palette of greens and earth tones, and clean typography samples
An animated GIF demonstrating the interactive service cards on the Krinkels website, showing hover effects and smooth transitions between grounds maintenance categories.
Two smartphones side-by-side displaying the Krinkels UK mobile website, showcasing the responsive navigation and clear service call-outs.
A high-quality photograph of a public park featuring perfectly manicured lawns, vibrant flower beds, and clean pathways maintained by Krinkels.
A square animated GIF cycling through various sections of the completed Krinkels UK website, including the homepage,

Jordan Sailsman | Head of Commercial Krinkles UK

The whole experience has been great, and we're so pleased with the end result.

Think we’d be a good fit? Let’s find out.