Maximus

Maximus, a dynamic out-of-home media agency, wanted a website that was big, bold, and unapologetically loud — reflecting the scale and impact of their work. The brief was simple: let their amazing campaigns do the talking.

The site needed to stand out visually, using a striking colour palette of hot pink and navy blues, while also highlighting the locations where their services are available. It had to appeal to clients, showcase the work they do, and communicate the energy and confidence that define the Maximus brand. A key feature requested was an interactive “Think Big” statement with animation that zooms into the background image as users scroll, creating an immersive experience.

Above Digital focused on creating a high-impact, visually striking website that puts Maximus’ campaigns front and centre. The design leans into a bold hot pink and navy palette, creating a distinctive look that ensures the London-based agency stands out in a crowded online market.

Interactive features were central to the experience, including the scrolling “Think Big” animation that immerses visitors in the brand’s energy while guiding them naturally through the content. Large imagery and bold typography showcase Maximus’ out-of-home work, while carefully designed layouts highlight the range of locations where their services are available.

The site was structured to allow the work to speak for itself, minimising distractions and using subtle animation and interactivity to enhance engagement. Every element was crafted to reflect Maximus’ confident, energetic brand personality and provide an experience that is both memorable and user-friendly.

The final website delivers a bold, immersive digital experience that mirrors the energy and scale of Maximus’ out-of-home campaigns. The scrolling “Think Big” animation and high-impact visuals immediately capture attention, while the hot pink and navy colour palette ensures the brand stands out.

The site highlights Maximus’ locations and showcases their campaigns, allowing visitors to quickly understand the breadth and impact of their work. Built on WordPress with a flexible CMS, the site enables the team to update content easily and keep the platform fresh.

The result is a striking, engaging website that amplifies Maximus’ brand, lets their work do the talking, and positions them as a confident, standout presence in the out-of-home media sector.