RAD Propulsion

RAD Propulsion is at the forefront of the electric marine propulsion sector, transforming the industry with its innovative electric motors, batteries, and drive systems. Since forming in 2018, RAD has grown into a multidisciplinary team of product designers, engineers, app developers, and marketing experts, all dedicated to driving sustainable marine innovation.

Above Digital was tasked with designing a new website that would highlight RAD’s extensive product range, showcase the expertise of their team, and provide comprehensive resources for customers. The goal was to create a visually impactful platform that positions RAD as a market leader while reflecting the quality, versatility, and innovation inherent in their products.

During the scoping phase, Above Digital worked closely with the RAD team to identify key user types and craft tailored user journeys. This insight informed a comprehensive site map, detailing the full site architecture and guiding the development of detailed wireframes for every page.

In parallel, we explored a range of visual directions to elevate the user experience. We opted for bold, large-scale imagery and impactful photography to showcase the quality and versatility of RAD’s products. To achieve this, a professional photoshoot was conducted, providing high-quality visuals that formed the foundation of a striking, visually immersive website.

The combination of strategic user journey planning and visually driven design ensures that RAD’s website not only communicates their technical expertise but also engages and inspires visitors at every interaction.

The new RAD website delivers a visually striking, immersive experience that showcases the quality, versatility, and innovation of their electric marine propulsion products. Bold imagery, professional photography, and clear layouts highlight the team’s expertise while providing an intuitive and engaging user journey for both customers and partners.

The site also serves as a comprehensive resource hub, making product information easily accessible and supporting RAD’s position as a market leader in sustainable marine technology. Built on a flexible CMS, the website allows the team to update content efficiently and ensures the platform can evolve alongside RAD’s growth and innovations.

The result is a confident, high-impact digital presence that reflects RAD’s technical excellence, communicates their brand story effectively, and positions them at the forefront of the electric marine propulsion sector.