Above Digital translated STEER Education’s repositioning into a bold brand strategy and engaging website design, strengthening its messaging, visual identity and user experience.

The brief

STEER Education approached Above Digital with an outdated website design and inconsistent brand delivery that did not reflect the quality or positive impact of its social-emotional learning platform. The organisation was ready for significant growth and needed clearer messaging, a stronger visual identity, and an improved digital presence that better represented its mission in the education sector. Above Digital was tasked with assessing the existing website and branding, and devising a strategy to improve both.

What we did

Above Digital first evaluated the existing website design and user experience, identifying opportunities to present STEER’s value more clearly. Through creative workshops and mood boards, the agency developed brand strategy foundations that informed visual direction and messaging. Above Digital then designed a brand-led website guided by refined visual identity elements, using circle motifs to symbolise individual focus and safeguarding. The new website design and visual identity incorporated bold colours, thoughtful imagery, and improved user experience to communicate STEER’s purpose more effectively.

The result

The delivered website design and refreshed visual identity offer a cohesive digital presence that aligns with STEER’s mission and resonates with educators globally. Clearer messaging and improved user experience enhance engagement with target audiences, supporting STEER’s ongoing growth. Above Digital continues to support STEER with branding assets and design work across digital channels to maintain consistency and performance.

Think we’d be a good fit? Let’s find out.