the brief

Acid Jazz is an independent record label based in London’s East End. Starting life in a back bedroom, in 1987, founders Eddie Piller and Gilles Peterson, named it after a musical genre that combines elements of jazz, soul, funk and disco. They needed a modern transactional website, capturing their cool image, from which they could sell albums and promote their artist tour dates.

Acid Jazz loved Above Digital’s user centric and design-led approach. We scoped and built them an edgy, well-organised, mobile-ready website to promote their new releases and back catalogue. We set up automatic feeds from their social channels and provided a user friendly Content Management System (CMS) with which the Acid Jazz team could update the site content easily.

The website uses an integrated e-commerce store for the purchase of music and merchandise, leading to increased sales.

spread of acid jazz magazines
creative cloud

interface design

We place the user experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

The final website showcases the best of Acid Jazz’s catalogue and helps promote their artists like Dexters and Matt Berry.

Phone screen, wireframe, and sketch, demonstrating development of the acid jazz website design

record label
e-commerce website
design and build

digital marketing

PPC / SEO / Email / Social Channel Management

There are a wide range of digital marketing activities on offer, so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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