Become Energy enable large electricity consumers to generate and store green energy through sophisticated battery storage solutions. A start-up in the renewable energy space, with the benefit of founder Matt’s widespread industry connections, the brand needed to develop a website that would provide further information about their full turnkey solution, which would in turn build trust with prospects and investors.
Having been recommended to Above Digital, Matt approached us to design and build the Become Energy website. We scoped out their business goals, target audience and competition, while exploring how the brand wanted to be perceived. It was clear that educating and converting existing contacts was going to be key to the start-up’s initial success, and we factored this into our approach.
We focused on creating a modern, responsive website that would make it easy for visitors to navigate their broad range of services. Having launched the website at the end of 2016, we have continued to support Become Energy with their online presence and marketing. As the company gains traction, we’re now working together to explore ways in which they can expand their network and sustain their impressive course of growth.
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
The resulting website for Become Energy was very much an online extension of their simplistic branding and unique frame of mind toward energy consumption.
build and hosting
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.