Behave

Behave is a leading management and marketing consultancy that focuses on human behavioural science to give clients key insights leading to ongoing sustainable growth. As part of their rebranding project we were tasked with bringing their new brand to life through a highly engaging, brand-led bespoke website design.

Using our proven process, we examined all aspects of Behave’s business, brand, and audience needs to confirm the site’s functionality, content, and features. This guided our visual design, aligning it with Behave’s messaging and resonating with their target audience.

The result was a visually engaging, fully responsive website that supports smooth user journeys. Equipped with a CMS for easy content updates and hosted on secure, eco-friendly servers, the site provides a strong foundation for future growth.

We began by assessing their new brand direction and, through a mood board process, defining which elements of their brand we could utilise to create a highly engaging website design. After analysing their competition, we decided on a highly visual approach that would set Behave apart from its competitors.

The website required an extensive wireframing phase, through which we produced a full site map and mapped all key user journeys. This wireframe provided us with a comprehensive understanding of the main user pathways, content placement, and essential functionality.

For the design, we aimed to create a bespoke website that not only aligned with the brand’s visual identity but also conveyed its core messaging through user interactions. We planned to incorporate innovative animation styles such as blurred images coming into focus and animated lines leading users through content on the site.