the brief
C-Screens is the UK’s largest audio-visual TV out-of-home network. They provide complete, end-to-end solutions for landowners, brands and agencies bringing TV content and advertising to audiences in a variety of locations, from theme parks, and stadia, to shopping centres and train stations.
C-Screens had outgrown its old website and branding and needed a more fresh and exciting website design as a core part of its marketing and overall branding. We were asked to develop a bespoke website design direction to showcase its projects, client base and services, whilst evolving the brand design.
scope & website design
There was a lot of potential to create a much more engaging user experience, better showcasing their service offering and unique positioning.
We produced a detailed site map and set of wireframes that refined user journeys, segmenting the key audience types and providing clear pathways for both through to making an enquiry.
Through a series of group sessions, we developed a visual style for the website design, establishing a general look and feel for the site and brand direction.
During this phase we also addressed the overall site user journey, creating a series of wireframes that carefully detailed every aspect of the website structure and user journeys, from the initial engagement to making an enquiry. The wireframes were carefully and refined until we had a sitemap and site blueprint to base the website design around.
digital marketing
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer, so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.
