branding and bespoke website build
Coopers are an energetic and vibrant business in West London offering a mix of lettings and property sales.
Above Digital bespoke built Coopers a new website with custom CMS, using Umbraco, and integrated with Vebra Live for a fully automated property feed. For user experience, the website's front end includes fully functioning property search and property valuation features. The website was built to last and has since been fitted with video tours as well as automatic feeds into RightMove and Google Reviews. Above also designed and united the Coopers London and Coopers Residential logo and brand identity, ensuring that all areas of the business joined up in print and online.
The project was delivered on-time and to budget, with Above Digital on-hand to help with any content updates, addition of new features, SEO improvements and website reporting. Above Digital offers ongoing support via. a retainer and Coopers has been a long lasting client with many new features since go-live.
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
The resulting image led website is very much an online extension of Jack and Mark Coopers’ personable approach and the website’s clean design is evocative of Coopers’ spacious offices.
branding and website
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.