ctc software

website. app design. marketing. social media

the brief

CTC has been providing software and services to the financial services market for over twenty years, helping clients do smart things with data software. Above Digital provide ongoing support to enhance the user interface design (UI) and user experience (UX), to ensure the best delivery of information to their clients’ user base. This includes the brand, design and build of their own informational site aimed at supporting financial advisers.

The interface designs we create for CTC are pitched to large pension and software companies, meaning great attention to detail and usability are key. We worked closely with the client to simplify the user’s process around potentially complex financial topics. We built and hosted the CTC Adviser site, optimised their SEO and continue to update their social channels with fresh content and the latest from the pension sphere.

The resulting UI and design work has facilitated several new business wins and we are always on-hand to provide additional online marketing, reporting and development on future projects.

Above Digital Case Study CTC Brief
Above Digital Case Study CTC Devices

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interface design

We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

The resulting app designs for CTC and website for CTC Software were very much an extension of their simplistic branding and approach to user experience and interfaces.

Above Digital Case Study CTC UI
app and website
design and build
marketing and social

digital marketing

PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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