the brief

Elite Moving Systems specialise in moving global clients’ key staff around the world – everything from first touch, to pre-move survey, planning, scheduling, shipment delivery and settling in after moving overseas. Growing fast, they asked Above Digital to build and design a stylish, informative website aimed at two groups of people. Firstly the HR departments moving their people overseas and secondly the families whose homes and lives are moved via air, sea or road.

Above Digital worked closely with EMS, designing a clear, uncluttered user journey for HR departments and those being relocated. Our pragmatic approach took care of several technical complexities allowing EMS to enjoy a great user experience. We designed and built a stylish, responsive website solution, accessible over desktop, tablet and mobile. We set up hosting and managed their social channel integration. We put in place a Content Management System (CMS) through which EMS may easily add new content. We also provided SEO optimisation and ongoing support including statistical reporting.

The resulting website presented a stress-free and informative user-centric journey to anyone accessing the site, reassuring users that their relocation would go equally smoothly.

parcel marked with label displaying elite moving systems logo
creative cloud

interface design

We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

The final website set the EMS Move brand in stone and is regularly updated with new guides worldwide.

Phone screen, wireframe, and sketch, demonstrating development of the elite moving systems website design

website design
build and hosting
social media

digital marketing

PPC / SEO / Email / Social Channel Management

There are a wide range of digital marketing activities on offer, so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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