festival of sport

outdoor events startup. branding & website. ticketing.

the brief

The Festival of Sport is the ultimate UK family sporting weekend for 2021. The summer festival features an impressive selection of famous sporting legends and expert coaches, who are there to inspire the children and rub shoulders with the parents throughout the weekend at the scenic Holkham Hall in Norfolk. These sporting legends including Andrew Strauss, Rachael Burford, Mike Tindall and many more.

As a new business startup, Festival of Sport worked with Above Digital to define all aspects of the branding (including logo design), website design and build, ticketing and printed materials which included brochures flyers and posters. The website needed to generate excitement about the location, the sporting legends and deliver key information on the activities and entertainment. The site includes it's own e-commerce ticketing platform, with bespoke data capture around the ticket requirements and provide QR codes that can be scanned in at the event. 

The final result provided an engaging website that the Festival of Sport team could easily update themselves to promote and market the event. The event is in August and tickets are selling fast. It promises to be a memorable weekend for the whole family! 

a tent
Multiple devices displaying festival of sport website design








interface design

We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

The final website appeals to the core demographic, and quickly guides the user from event information through to the purchase of tickets.

Phone screen, wireframe, and sketch, demonstrating development of the festival of sport website design

website build

At Above Digital we‘re proud of the websites we build. With an experienced in-house design and development team all our sites are well thought through, beautifully designed and robustly built. We place a close collaboration between the Client and the Above Digital team at the heart of everything we do. This ensures we get the best possible results for whatever your budget.

brain mind map infographic, demonstrating festival of sport branding development
mind map infographic, demonstrating festival of sport branding development







uk festival website
e-commerce ticketing
branding and logo design
printed brochures and flyers

ecommerce ticketing

Festival of Sport wanted to handle ticket sales themselves through the website rather than using third party ticket seller. We assessed the Festival’s requirements and built a robust, secure eCommerce ticketing platform which allowed users to select the exact ticket type they wanted from a variety of options. The platform then generated an e-ticket that was sent to the customer, which contains a QR code that the Festival could use on the day via an app to easily scan, verify and log attendees digitally.







digital marketing

PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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