the brief

Led by the former Managing Editor of the Channel 4 and Channel 5 news, Formative Content is an award-winning content marketing agency, that develops high-quality brand journalism for global clients to drive engagement. Having successfully grown from a start-up to a 40+ person organisation, which includes Nestle, Mitsubishi, Tata Consultancy Services, KPMG and the World Economic Forum.

Above Digital was engaged to update Formative Content’s website and online presence to better align this with its current position in the market. Above Digital refreshed the original logo design and visual assets to better reflect Formative Content’s prestigious client base, We incorporated visual branding to represent the idea of connected conversations.

The final website delivery then aligned all the brand assets. Following a simple process to ensure the key project milestones were hit, Above Digital scoped all their business requirements, created page wireframes and worked up the design concepts that delivered the correct messaging to their target audience. The final responsive website was delivered on time, tested thoroughly and fully responsive. The website was built on the WordPress platform so the client was able to update it themselves via. the content management system (CMS).

phone displaying formative content website design
creative cloud

interface design

We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

The final website has become an integral part of the Formative brand and has been regularly updated with great news, case studies and imagery by the Formative team since launch.

Phone screen, wireframe, and sketch, demonstrating development of the formative content website design

website design
website build
logo & branding

digital marketing

PPC / SEO / Email / Social Channel Management

There are a wide range of digital marketing activities on offer, so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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