insurance startup. eCommerce. brand & marketing.
the brief
EmbryoCare launched its products in 2016, following the traumatic experience of its CEO as his second child was rushed to hospital with a lung defect. This sparked his idea for the world’s first insurance product focusing on the unborn child. EmbryoCare asked Above Digital to develop their brand identity, deliver their transactional online business presence, marketing and printed stationary.
Through careful scoping sessions, it was decided that a well-designed online transactional business tool was needed to collect payments and instigate direct debit agreements via Go-Cardless software. A Microsoft Umbraco framework was used to create their stylish and easy to navigate website. Aimed at 18-55 year olds, it was fully responsive so all products could be purchased via desktop, tablet and mobile devices. Above Digital also defined their social channel strategy, SEO optimisation and provided a fully editable user-friendly Content Management System (CMS).
The website was future-proofed to allow additional products to be added in the Spring, 2017. Best of all, it offers a great user experience, is jargon free and easy for to-be parents to choose a plan which works best for their future family.
interface design
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
For EmbryoCare the interface design keeps the user at the forefront, making information easy to access and calls-to-actions clear for every step of the application process.
digital marketing
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.
