Grand Visual

Grand Visual crafts and produces some of the most creative and eye-catching out-of-home advertising in the world. Their impressive list of clients includes some of the biggest household name brands, from McDonald’s, Netflix and Disney to the BBC and Google. The creative services they offer are at the cutting edge of out-of-home advertising technology, including anamorphic 3D, interactive displays, rapid versioning, and a host of more traditional mediums such as murals, projections, and builds.

We were tasked with creating a highly visual website that showcased the amazing work Grand Visual is responsible for. The site needed to highlight their wide range of services and case studies in a way that was easy and intuitive for users.

When Grand Visual was acquired by Talon, another one of our clients, we faced the challenge of creating a website that aligned with the Talon group’s brand while preserving Grand Visual’s unique identity. We produced a series of mood boards to establish a design direction that balanced both aspects effectively.

We aimed for a high-impact, bold, and confident design that immediately captures the user’s attention. The design direction emphasised showcasing Grand Visual’s impressive work, featuring big imagery and typography, and bold use of color.. The homepage included a video hero area with their brand messaging overlayed, delivering a high-impact look and feel from the very start.

By focusing on these elements, we ensured the new website was visually striking and aligned with Talon’s brand, whilst giving GV its own distinct identity.