The team behind HOOT Home Insurance developed a groundbreaking quoting system that delivers customers a competitive insurance quote in minutes. Users simply enter their postcode, click ‘Get a quote’ and are presented with quote options, avoiding the hassle of going through a long series of questions in order to get a quote.
HOOT had an existing website, but the interface design was proving an obstacle for visitors to use. We were asked by HOOT to redesign the interface for their website, creating a new, more effective user journey process from enquiry through to application.
The overall visual delivery also needed to fall in line with the HOOT brand and its fun nationwide advertising campaign featuring Alexander Armstrong.
We designed the interface to be super simple, the key focus of the home screen to be on driving the user to enter a postcode and get an instant quote. We wanted the user to be in no doubt of the action required.
We designed a clear call to action are on the landing page, to the right-hand side of the screen, drawing users in.
The rest of the website is designed around HOOT's branding and campaign imagery. We included a burger bar, a sliding full-screen menu to keep any secondary navigation away from the key call to action and reinforce the simplicity of the user experience.
The site needed to include key legal information, accreditation logos, and benefit messaging that were also worked into the overall user interface design.
Our expert development team built the site to incorporate HOOT's quoting platform, creating all functionality around that. The website is built on the robust Lavarel platform.
The HOOT website is fully secure and built to be responsive giving all users easy access.
We work closely with the team and continue to support HOOT, ensuring the website is always functioning as it needs to. We also remain on hand to do regular updates, both to content, the platform and general functionality as when required.