the brief
The team behind HOOT Home Insurance developed a groundbreaking quoting system that delivers customers a competitive insurance quote in minutes. Users simply enter their postcode, click ‘Get a quote’ and are presented with quote options, avoiding the hassle of going through a long series of questions in order to get a quote.
HOOT had an existing website, but the interface design was proving an obstacle for visitors to use. We were asked by HOOT to redesign the interface for their website, creating a new, more effective user journey process from enquiry through to application.
The overall visual delivery also needed to fall in line with the HOOT brand and its fun nationwide advertising campaign featuring Alexander Armstrong.
interface design
We designed the interface to be super simple, the key focus of the home screen to be on driving the user to enter a postcode and get an instant quote. We wanted the user to be in no doubt of the action required.
We designed a clear call to action are on the landing page, to the right-hand side of the screen, drawing users in.
The rest of the website is designed around HOOT’s branding and campaign imagery. We included a burger bar, a sliding full-screen menu to keep any secondary navigation away from the key call to action and reinforce the simplicity of the user experience.
The site needed to include key legal information, accreditation logos, and benefit messaging that were also worked into the overall user interface design.
digital marketing
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer, so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.
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