the brief
HR Tech required a new website to support and promote its upcoming European event in Amsterdam. The primary goal was to create an engaging digital experience that showcased all aspects of the event — including speakers, agenda, exhibitors, and venue details — while clearly communicating essential information.
The final website design was modern and visually impactful, aligning closely with the brand. It featured intuitive navigation, strong messaging, and bold, high-quality imagery. The result was a distinctive, brand-led digital experience that helped HR Tech stand out in the market while remaining engaging and relevant to its target audience.
scope & website design
We take every client through a thorough scoping process. This allows us to gain a deep understanding of their business, target audience, and competition, so we can deliver the best possible results.
For HR Tech, we ensured we fully understood their core business, goals, and key brand messaging. We defined target audiences and analysed key competitors to create a site that would be both relevant and engaging. Through the creation of mood boards, we established a visual direction that would help HR Tech stand out from the crowd.
The user journey is always central to our approach when planning a website. For HR Tech, we developed a comprehensive sitemap outlining the site’s architecture and content hierarchy, along with detailed wireframes. These were carefully crafted to address the needs of key user types, clearly defining user flows and page structures.
Ongoing support
Digital Marketing | Website Hosting & Maintenance | Sustainability
We continue to support HR Tech’s digital marketing by creating additional landing pages to boost campaigns and providing ongoing SEO to maintain optimal performance and visibility.
In addition to digital marketing support, we’ve helped HR Tech improve the website’s sustainability by reducing its carbon footprint while ensuring it meets high accessibility standards.
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