the brief

RAD Propulsion stands at the forefront of the electric marine propulsion sector, revolutionising the industry with its cutting-edge electric motors, batteries and drive systems. Since their formation in 2018, RAD has grown into a strong team comprising product designers, engineers, app developers, and marketing experts dedicated to driving sustainable marine innovations forward.

We were tasked with designing a new website that not only highlights RAD’s extensive product lineup but also positions them as a leader within the market. The revamped site was to work as a visually impactful platform to showcase the versatility and quality of their products, show the expertise of their team, and provide comprehensive resources to support customers.

creative cloud

scope & website design

During the scoping phase, we worked with the RAD team to identify key user types and craft tailored user journeys to meet their needs. This process guided us in developing a comprehensive site map, outlining the entire site architecture before diving into detailed wireframes.

In parallel, we produced a range of visual directions to enhance the user experience. Opting for bold, large-scale imagery and impactful photography, we aimed to showcase the quality of the products. It was clear that to execute such a visual website design a professional photo shoot was essential for capturing the high-quality imagery required to elevate the website’s visual impact.

website build

The bespoke website build is carefully crafted on the WordPress platform, and features modules built from scratch, designed to function well on both desktop and mobile devices. The site features video modules, resource download sections, and a wide variety of easy to manage content areas.

This ensures the website functions precisely as needed, providing an easy-to-manage, robust platform. The site was built with their future growth in mind, creating a website that can adapt and scale as the company evolves.

high impact website design for marine propulsion specialists

digital marketing

PPC / SEO / Email / Social Channel Management

There are a wide range of digital marketing activities on offer, so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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