the brief

RAD Propulsion stands at the forefront of the electric marine propulsion sector, revolutionising the industry with its cutting-edge electric motors, batteries and drive systems. Since their formation in 2018, RAD has grown into a strong team comprising product designers, engineers, app developers, and marketing experts dedicated to driving sustainable marine innovations forward.

We were tasked with designing a new website that not only highlights RAD’s extensive product lineup but also positions them as a leader within the market. The revamped site was to work as a visually impactful platform to showcase the versatility and quality of their products, show the expertise of their team, and provide comprehensive resources to support customers.

wordpress
equinix
cloudways
google
creative cloud

scope & website design

During the scoping phase, we worked with the RAD team to identify key user types and craft tailored user journeys to meet their needs. This process guided us in developing a comprehensive site map, outlining the entire site architecture before diving into detailed wireframes.

In parallel, we produced a range of visual directions to enhance the user experience. Opting for bold, large-scale imagery and impactful photography, we aimed to showcase the quality of the products. It was clear that to execute such a visual website design a professional photo shoot was essential for capturing the high-quality imagery required to elevate the website’s visual impact.

website build

The bespoke website build is carefully crafted on the WordPress platform, and features modules built from scratch, designed to function well on both desktop and mobile devices. The site features video modules, resource download sections, and a wide variety of easy to manage content areas.

This ensures the website functions precisely as needed, providing an easy-to-manage, robust platform. The site was built with their future growth in mind, creating a website that can adapt and scale as the company evolves.

"Above Digital helped modernise and revamp the RAD Propulsion website, resulting in an effective and sleek looking website."

Vicki Realff, Head of Marketing at RAD

ongoing support

website hosting / maintenance / content creation / digital marketing

 

We provide a range of ongoing support, including your website updates, branding, and any supporting marketing materials. This will ensure your branding looks great, and your website continues to perform well and remain secure.

We also offer content creation services, to ensure your brand is delivered effectively and consistently across all digital design assets. This includes; PowerPoint templates, HTML emails, social media banners, email signatures, iconography and printed materials, as well as, photography, video, brand assets, and even your brand guidelines (if you don’t have any already). All of which help keep your brand consistent everywhere it appears. So get in touch, and we can discuss what you need…

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