the brief
Salvari Jewellery are an eco friendly, inspirational jewellery design business startup raising awareness of human practices that negatively impact endangered animals. We worked closely from the very start with Salvari to define their brand, visual identity and logo design across all their digital and real world assets. We also designed and built an eCommerce website to sell their jewellery as well as share powerful stories and build their community.
Above Digital built a modern, mobile responsive website that allowed users to simultaneously browse the jewellery collection while learning about the plight and partner behind each piece. We delivered the brand across inlays, cards and set up hosting, social channels and a user friendly CMS to ensure Salvari could easily add future products and posts themselves. We also optimised the website SEO and integrated all their social channels to ensure the site acted as a marketing hub for the business.
The site is now live and taking orders, so watch this space as they add to the jewellery collection and grow their active social channel following.
interface design
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
The final Salvari website made the ordering of jewellery easier and more engaging, allowing for increased exposure, even by those unable to make a purchase at the time.
branding
ecommerce website
social media
digital marketing
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.
