the brief
With 2 consecutive number one UK singles, London-based Drum & Bass duo Sigma needed to update their existing website which lacked regular updates and fresh content. Above Digital was asked to design and build a responsive website to showcase all their new releases, content and video as well as integrate with their social media channels.
Sigma’s management wanted a bold design that would deliver up-to-date information and integrate with their active social media presence and live tour schedule, but that was also well-organised and importantly mobile-ready. We set up the hosting and integrated automatic feeds from their social channels, managed by our sister company WMA. The user friendly Content Management System (CMS) allows the band to instantly add new images, video, music and tour dates, posted from their own mobile devices via a variety of social media channels. Fans benefitted from an impressive, up to the minute, behind the scenes experience.
As well as SEO and website reports, the site includes some smart new features including an immersive video banner of a live Sigma live performance alongside their latest tunes. The site also integrates with the Sigma e-commerce store. Fans can conveniently buy Sigma music and merchandise without ever having to leave the site, resulting in increased sales.
interface design
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
The final website provided an excellent online platform for Sigma’s new music releases as well as a central online hub for all their artist news, social media and merchandise.
digital marketing
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer, so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.
