branding. app. interface design.

the brief

SoundOut provide world’s most advanced insight automation platform, allowing users to test and review a wide range of products, music, commercials and brand assets. Above Digital was asked to design the new user interface (UI) of SlicethePie to improve and simplify the user experience for the web app that uses artificial intelligence. Alex headed up the branding and launch of the app at his previous agency. Ongoing support includes the design of their responsive B2B brochure site, SoundOut.

The SlicethePie audience has had over 25 million reviews completed, meaning our UI designs had to accommodate a wide demographic. We reduced the on-screen elements to focus on the priority tasks and provide an appealing and easy to use interface. We took particular care towards its responsive display, and the stacking of content, to focus on the mobile user

The resulting interface design provided a greatly improved user experience to appeal to and facilitate the review process through cleaner, modern designs.

phone displaying slice the pie website design
Multiple devices displaying the slice the pie website design








interface design

We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

The resulting designs for SoundOut and SlicethePie were very much an online extension of their bright, modern branding and innovative consumer facing technology.

Phone screen, wireframe, and sketch, demonstrating development of the slice the pie website design
crowd sourced ai
app branding
interface design

digital marketing

PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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