The Land of Independents is home to 17 of the best independent media agencies in the UK and beyond. During the early stages of the Covid-19 pandemic, several leading independent media agencies put aside their competitive natures and got together to share, learn and work together for the greater good of progressive independent media. Above Digital was tasked with designing the online destination for the UK-wide Land of Independents media campaign where new clients can discover and contact the most relevant agency to their needs. Above Digital designed the website so users could filter agencies by number of staff, location, and agency financials before finally viewing individual agency introductory pages.
The website was mobile responsive, with a bespoke WordPress CMS, Google analytics and careful SEO optimisation. The campaign extends beyond the website with creative on billboards across London and the rest of the UK. With help from the beautiful illustrative work by Creature London, we created an interactive and engaging user journey that showed off the agencies as creative and forward-thinking.
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
In the case of the Land of Independents website, we offered up a simple A-Z listing for those that wanted to find out more about the agencies they had already heard of. Alternatively, the various filter pages allowed those less familiar with independent media agencies to play around and find out more about all of the agencies at once.
uk media campaign
website design & build
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.