digital strategy. brand. website. social media. print
Wise Pension Group are a new startup offering objective personalised advice for clients planning retirement. Keen to simplify the process and focus on delivering their services online, Wise approached Above Digital to utilised all of their of creative services. This included defining and delivering the brand, logo design, social channels, printed materials and delivering their website which would act as a hub for all the online marketing activities.
Above Digital worked closely with the Wise Management Team to fully scope their business requirements and design a bespoke solution using Microsoft’s Umbraco for the website Content Management System (CMS). The user centric design had to be trustworthy and easy to use, as well as be fully responsive so it worked well across mobile, tablet and desktop browsers. We provided a user-friendly CMS which enabled the business to update the website content themselves as the business grew. Above setup and help to manage the social channels, optimised the website SEO and are on-hand to advise on future enhancements, online marketing and statistics.
The end-result was a website which guided new clients through the relevant product benefits, capturing their data to help dedicated call centre teams manage future requirements.
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
For Wise Pension the website delivered the new branding and made sure all the key information and calls-to-action where easy to find – keeping the potentially complex world of pensions simple.
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.