bespoke website design
We will craft you a bespoke website, uniquely designed to achieve your business goals, whilst ensuring it aligns with your messaging and brand positioning, creating an engaging and memorable user experience.
key aims and objectives
project scope
The first stage of any project is to fully understand your key objectives, requirements, and goals. We collaborate with you to define the best ways to achieve these through the design and functionality of your site.
During this phase, we also detail the technical aspects of your website, including contact forms, CRM integrations, geo-targeted content, SEO, and content management requirements.
communicating your USPs
brand and messaging
Our creative process is built on understanding your brand and core messaging. Whether your brand messaging is already laid out or needs to be defined, we will work with you to define your brand messaging in a way that is clear, resonates with a target audience articulating the outcome through a series of moodboards. These will form the foundation for all further interface design work, from general styling to imagery and content.
defining your visual direction
visual research
We analyse your brand, competition, and general trends to define a visual direction for your website design that aligns with your brand and sets you apart.
This research covers everything from page design styling to colour palettes, typography, and the use of imagery. All of this is articulated through a series of moodboards before we move into designing your website pages and interface.
engaging and intuitive
interface design
Once your website design is approved, we move to the build phase. Here, our expert team of developers turn your design into a fully working website, creating and testing all agreed functionalities.
We build the website on a staging server to allow you to preview, explore, and provide feedback on key areas of the site, including the content management systems. Once approved, we will thoroughly test across multiple platforms before launching the site.
creating detailed wireframes and site map
user journey
Before commencing any design work on your website, we collaborate with you to map out the page structures, hierarchy, navigation, and key user journeys.
We articulate this through detailed wireframes—your website's blueprint—where we outline every element on each page and annotate their functionalities. Throughout this process, we remain focused on your key objectives and calls to action to ensure your site functions effectively and meets your goals.
photography, video and copy
content creation
We understand that producing content for a website can be a daunting and lengthy undertaking. We are on hand to help you, ensuring the quality of your content matches the quality of your website design.
We offer as much or as little assistance as you need, including producing copy, creating imagery, organising photo shoots, or managing video production as required.
built in house by our experts
responsive build
Our sites are all built by the Above Digital in-house team. We usually build on the highly reliable WordPress platform so the website page content can be easily updated on a regular basis via the content management system (CMS). WordPress is a preferred choice as the world’s most popular platform for website builds, it doesn't limit our creativity and is well-supported and very robust.
desktop, tablet and mobile
thorough testing
We thoroughly test all our projects using BrowserStack. This ensures all pages, features and content are tested across a range of modern devices, operating systems and browsers, using real devices via remote online access. For exact devices and platforms see details below. For more info on our testing - browserstack.com/company
building site traffic
digital marketing and SEO
Depending on your specific requirements, we can assist you with a variety of ongoing digital marketing and SEO tasks.
Your site will be built with best-practice SEO techniques, including meta descriptions, keywords, heading tags, alt tags, and more, ensuring your site is visible on search engines. We can also support your marketing activities through services such as email campaigns, landing pages, and online advertising.
If you would like more information on our services and how we can help you increase traffic to your site view our 'Digital Marketing and SEO' page.
on hand to help!
ongoing support
Once your new website is live, we remain on hand to support you. From content updates, assistance with the content management system, to security, to general advice on search engine optimisation and marketing campaign support, our team is on hand to help.
We also offer secure, green comprehensive hosting and maintenance. View our Hosting & Maintenance page for full details.
a few of our happy clients…
get in touch
Want to talk about a new project? Great. We’re here to discuss your ideas and help you define your objectives. So, just use the form below, visit our contact page, or pop in to our offices in Reading and West London, and we can get the ball rolling.
