branding

The branding project begins with an in-depth discovery phase, where we get to know your business and define the key aims for your new brand.

We define the key objectives of your project and specify any required deliverables, such as brand guidelines, logos, font libraries, assets, and other content. We also assess your current brand (if you have one), examining its visual and messaging aspects, identifying strengths, weaknesses, and areas for improvement. During this phase, we analyse your key competitors, their strengths and weaknesses and look at relevant market trends to ensure a comprehensive approach.

During the design phase, we develop your visual identity by using the findings from our scoping process to visually represent your core messaging. This may include logo design, image treatments, brand mechanics, photography, colour exploration and other visual elements that we will develop and refine into a cohesive, engaging brand identity.

At the end of this phase we will have a defined look and feel for your brand, that aligns with the brand strategy setting you apart from your competition.

In addition to your brand guidelines, we can create a set of practical templates as part of your branding project.

These templates can include office documents, marketing materials, social media banners, or any other assets you may need. We remain available to support your brand rollout, and our team can produce any additional assets you require.