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Billboard showcasing talon branding, 'the great outdoors just got a whole lot greater'

talon international

out of home media agency. global website.

the brief

Talon is a leading global out-of-home media agency that pushes the boundaries of OOH advertising. The client list includes some of the biggest and most innovative brands in the world.

Talon’s rebrand process resulted in a new visual identity and messaging that more accurately represents them as a market-leading global agency, and they needed a market leading media agency website to reflect this. We were tasked with taking the brand work and building on it to bring it to life through a brand-new website design.

We needed to create a media agency website that would truly showcase all that Talon has to offer, its amazing case studies, and its global presence. Another requirement was that Talon wanted to focus on the human side of the business.

 

Standing billboard showcasing talon branding, 'the great outdoors just got a whole lot greater' Talon-case-study-template-mockup

scope and design

We started by producing a selection of mood boards to help detail a direction for the website design. We wanted a clean, modern media agency website design that would make Talon really stand out from the crowd as a global media agency, while dialling up the brand messaging.

In conjunction with our mood boards, we created a detailed set of wireframes for the website design. This allowed us to plan which areas would show location-specific content, and how the overall user journeys would work.

We had a lot of beautiful case study imagery to work with, so we used this as a focal point and built the design around this. We also used typography in interesting and engaging ways to amplify the overall brand message and really tell the story of who Talon are.

The design was modern and avoided being too standard in its approach. We achieved this by using an unconventional page layout structure and dynamic overlaying text and images that created a more free-flowing feel. (Read more about how we approached this media agency design project in this article).

Phone screen, wireframe, and sketch, demonstrating development of talon international website design

 

 

 

 

 

 

website build

The bespoke website was built on the WordPress platform, with all modules being carefully crafted from scratch. The website design was built to work beautifully on both desktop and mobile devices.

The website design includes functionality that automatically displays geo-targeted content. Key pages such as home and case studies show content relative to the user’s location.
The website back end included a custom content management system, giving the client complete control over all content within the website.

The site went through rigorous cross-browser testing and best-practice search engine optimization before being launched.

brain mind map infographic, demonstrating talon's branding development mind map infographic, demonstrating talon's branding development

 

 

 

 

 

 

global media agency
website design with
location specific content
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ebco

e-bike e-commerce website. branding.

the brief

E-bike brand EBCO tasked us with creating a bespoke e-commerce website and a fresh brand design that would ‘power up’ their business, enabling them to market and sell their e-bikes directly to both consumers and dealers more effectively.

Our challenge was to redesign their current brand, modernising it in a way that would connect it with their customer base better. The website needed to seamlessly serve as a direct sales platform for consumers and dealers alike, servicing both B2C and B2B sales.

 

EBCO_Ebike_Branding_Mini_image EBCO-case-study-template-mockup

scope & website design

We designed the bespoke e-commerce website, starting the process with a thorough wireframing phase to plan all aspects. We tailored the website design to meet the needs of both consumers and dealers alike, through carefully crafted user journeys.

The website is delivered with a contemporary design and a user-friendly interface. The website design features large-scale lifestyle imagery, bold typography, and prominent calls to action. Notable features include a dealer portal, wishlist functionality, and a dynamic dealer locator, a bespoke click-and-collect ordering process. Additionally, informative sections cater to newcomers in the e-biking world, guiding them through the site to make a purchase.

EBCO Website design scope

website build

The bespoke website build is carefully crafted on the WordPress platform, and features modules built from scratch, designed to function well on both desktop and mobile devices. Our e-commerce functionality is powered by WooCommerce, forming the basis for a customised e-commerce content management system.

This ensures the website functions precisely as needed, providing an easy-to-manage, robust platform. The site was built with their future growth in mind, creating a website that can adapt and scale as the company evolves.

Website_Design_Brain_Ebco EBCO_Website_mindmap

 

 

 

 

 

 

 

 

 

branding design

We started the brand design project by delving into their product ecosystem, customer demographics, and market competition. We were able to define what made EBCO unique, and how we could potentially position them in the busy e-bike space.

Our brand strategy primarily targeted the entry-level market, whilst also catering for the more experienced riders, around EBCO’s mission to provide high-quality e-bikes that are suitable for riders of all skill levels. This insight inspired a vibrant, modern visual identity, replacing their old red and black with a modern, bright green. In addition, we planned and executed a photoshoot to showcase the product range, showing the bikes being used by typical rider types, and making it relatable to the intended audience.

Ebco_Bike_Branding

 

 

 

 

 

 

 

brand & messaging
photography
bespoke website
e-commerce platform

 

digital marketing

PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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audience watching stage from their tables

incisive media

group website. digital media publishing & events. 

the brief

As an award winning B2B digital media and events company, Incisive Media chose Above Digital to transform their online presence to showcase their impressive portfolio of 14 industry-leading brands. Incisive Media focus on delivering business insights and events for the UK Financial Services, Enterprise Technology, and Business Sustainability markets.

Incisive Media’s natural business growth meant their previous website no longer reflected their ethos or brand values. Above Digital worked closely with the internal team to scope all requirements and provide a bespoke website design and technical specification. Above Digital have worked with multiple leading UK and London Media Agencies, so were able to design a relevant and exciting new website that truly represented the brand values and provided the best possible user experience from entry to exit point. The new site is fully responsive, includes a full Content Management System (WordPress CMS) so the internal team can manage their own content updates, integrates with a live events feed (Evessio platform), and is fully Search Engine Optimised.

The website now provides a modern, vibrant and easy to use interface design that fully reflects the Incisive Media brands and provides a platform for future growth. Incisive Media were extremely pleased with the end result and are now proud to use the platform to showcase their 14 Brands and to continue to connect and inform their impressive B2B clientele.

Champaign cork incisive-media-case-study-template-mockup

interface design

We place the Brand and User Experience at the heart of everything we do. That way, we ensure the interface design works equally well for both the business and end user, guiding them from entry point to destination in the quickest and most rewarding way possible! To do this we explore all business and user requirements, define the key goals, and summarise via page wireframes and clickable prototypes. The whole process is scaleable and focused on providing the right blend of business requirements, brand design & messaging, user journey, and technology. If we get it right, then everyone is happy.

Users can typically be placed into one of two broad categories. Those that know what they want and those that do not. For those that do, we provide clear and easy-to-use options focused on their priority tasks. Alternatively, for users who want to explore and find their own path, we provide the right guidance to get them from A to B  (whatever B might be), as quickly and simply as possible. Time is always in short supply, so the sooner we can got your online user thinking or acting in the way you want, the better!

The new website looks modern and engaging, and now truly reflects both the Brand values and core services that Incisive Media have to offer through it’s 14 brands.

Phone screen, wireframe, and sketch, demonstrating development of the incisive media website design

website build

At Above Digital, we’re proud of the websites we build. With an experienced in-house design and development team, all our sites are well thought-out, beautifully designed, and robustly built. We place a close collaboration between the client and the Above Digital team at the heart of everything we do. This ensures we get the best possible results for whatever your budget.

brain mind map infographic, demonstrating the financial services forum branding development mind map infographic, demonstrating the financial services forum's branding development

 

 

 

 

 

 

digital media and events
bespoke website build
interface design

 

 

 

 

 

 

digital marketing

PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer, so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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close-up of a woman's face, total media branding in the background

total media

media planning agency website. uk top 10.

the brief

Total Media is one of the UK’s Top 10 London media planning and buying agencies, positioning themselves as the “Behavioural Planning Agency”. Their mission is to trace sales and marketing back to user behaviour, a theme which strongly influenced Above Digital’s unique website design and branding exercise. The new website would also showcase a carefully curated portfolio of well-known brands.

Above Digital listened and helped define Total Media’s business requirements to deliver a brand-led, characterful online portfolio worthy of their high profile client base. The solution includes latest projects and opinion pieces, delivered via a modular interface design to ensure the work showcased looked as equally punchy on desktop, tablet, and mobile devices. We also integrated their social channels, optimised the SEO, and testing thoroughly delivering on-time and to budget. The Content Management System (CMS) is based on WordPress so content can be easily updated on a regular basis.

Above Digital are always on-hand to update content, add new features, provide online marketing support and reporting. The resulting website showcases Total Media’s amazing client portfolio, helping them to recruit talent and win new clients.

Phone displaying total media website design total-media-case-study-template-mockup

interface design

We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey, and technology. If we get it right,  then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy-to-use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

The final website looked every part the Total Media brand, and is regularly updated with new articles, projects, and client wins.

Phone screen, wireframe, and sketch, demonstrating development of the total media website design
top 10 uk media agency
website design
website build

 

 

 

 

 

 

digital marketing

PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

share this case study
See more work View website