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ebco

e-bike e-commerce website. branding.

the brief

E-bike brand EBCO tasked us with creating a bespoke e-commerce website and a fresh brand design that would ‘power up’ their business, enabling them to market and sell their e-bikes directly to both consumers and dealers more effectively.

Our challenge was to redesign their current brand, modernising it in a way that would connect it with their customer base better. The website needed to seamlessly serve as a direct sales platform for consumers and dealers alike, servicing both B2C and B2B sales.

 

EBCO_Ebike_Branding_Mini_image EBCO-case-study-template-mockup

scope & website design

We designed the bespoke e-commerce website, starting the process with a thorough wireframing phase to plan all aspects. We tailored the website design to meet the needs of both consumers and dealers alike, through carefully crafted user journeys.

The website is delivered with a contemporary design and a user-friendly interface. The website design features large-scale lifestyle imagery, bold typography, and prominent calls to action. Notable features include a dealer portal, wishlist functionality, and a dynamic dealer locator, a bespoke click-and-collect ordering process. Additionally, informative sections cater to newcomers in the e-biking world, guiding them through the site to make a purchase.

EBCO Website design scope

website build

The bespoke website build is carefully crafted on the WordPress platform, and features modules built from scratch, designed to function well on both desktop and mobile devices. Our e-commerce functionality is powered by WooCommerce, forming the basis for a customised e-commerce content management system.

This ensures the website functions precisely as needed, providing an easy-to-manage, robust platform. The site was built with their future growth in mind, creating a website that can adapt and scale as the company evolves.

Website_Design_Brain_Ebco EBCO_Website_mindmap

 

 

 

 

 

 

 

 

 

branding design

We started the brand design project by delving into their product ecosystem, customer demographics, and market competition. We were able to define what made EBCO unique, and how we could potentially position them in the busy e-bike space.

Our brand strategy primarily targeted the entry-level market, whilst also catering for the more experienced riders, around EBCO’s mission to provide high-quality e-bikes that are suitable for riders of all skill levels. This insight inspired a vibrant, modern visual identity, replacing their old red and black with a modern, bright green. In addition, we planned and executed a photoshoot to showcase the product range, showing the bikes being used by typical rider types, and making it relatable to the intended audience.

Ebco_Bike_Branding

 

 

 

 

 

 

 

brand & messaging
photography
bespoke website
e-commerce platform

 

digital marketing

PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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formula 1 racecar

aerocomponents

bespoke website. rebrand & photoshoot.

the brief

Aerocomponents are a precision engineering company based in Woodley, Reading. They have been delivering high-end precision CNC engineering services from the Berkshire-based workshop to the motorsport, military and aerospace sectors for almost 70 years.

We were asked to revamp its branding and create a new website design, to better showcase the people, services and work that the business does for its amazing client base. We met with the team to establish a brief, understand their requirements and begin planning out approach.

Motor part SHADOWS-Aerocomponents-case-study-template-mockup

website design

Our top priority is enhancing the user experience in all our website design projects. We strive to create interface designs that are effective for both businesses and end users, leading them swiftly and satisfactorily from their starting point to their desired destination. To achieve this, we thoroughly investigated the business and user needs, identifying key objectives, and condensed them into page wireframes that can be interactive.

This comprehensive process is adaptable and aims to strike the perfect balance between brand design, business requirements, user journey, and technology. 

Phone screen, wireframe, and sketch, demonstrating development of the areocompnents website design

website build

The development team at Above Digital successfully brought the Aerocomponent website to life by creating a robust, responsive and user-friendly platform.

To ensure maximum control, a tailor-made content management system was integrated into the back end of the website. This empowers the client to have complete authority over all aspects of their website’s content.

Prior to launch, extensive browser compatibility testing and best practice search engine optimization were conducted in order to guarantee a seamless experience for users across different browsers and improve search engine visibility.

brain mind map infographic, demonstrating festival of sport branding development mind map infographic, demonstrating festival of sport branding development

 

 

 

 

 

 

“I am thrilled with the results!
Our fresh new look represents our commitment to growth
and innovation. “

-Simon Rose, Director Aerocomponents

rebranding exercise

The current brand design felt out of date and really didn’t represent the amazing level of work that Aerocomponents delivered. So we started by putting together a set of visual mood boards and keywords to strategise an approach to modernise the brand.

Looking at the kind of industries that Aerocomponents worked with there was potential to create a brand that was more along those lines. With that in mind, we began some initial design concepts, taking influence from the themes of precision and movement.

Through a series of development stages, we refined the overall brand design, the colour palette and logo to align better with the key values of the Aerocomponenets, and its high level of service.

 

 

 

 

 

 

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a girl with steer branding circle behind her, brightens up greyscale classroom

steer education

branding & website design.

the brief

STEER was founded by Dr Simon and Dr Jo Walker to build a new generation of social-emotional applications to prepare young people with the human skills to thrive in life. Their groundbreaking software platform is designed to proactively safeguard young people’s mental health, and has been widely adopted by schools and educational organisations across the globe.

STEER came to us as their current website design felt out of date, its brand delivery and user experience did little to accurately reflect the quality of STEER’s offering. STEER was ready for their next phase of growth and felt ready for a brand and website overhaul.

We were briefed to assess STEER’s current website, strategising a more effective way to represent the positive impact their product offers the educational community. Our project remit was to address both the website and their overall brand delivery.

 

in foreground, a boy reading, in the background, the steer branding circles Steer_Website_Designs

scope

A quick assessment of STEER’s current website and branding identified key some areas for us to address. It was clear that a lot more could be done to deliver the product message in a more engaging way, both through the website design, messaging and brand delivery.

We created a series of mood boards that established keywords relating to the identity and mission of the brand and along with brand perception. This exercise is hugely useful, and gives us a solid foundation on which to base all ongoing creative work on. Through a series of group sessions we developed a potential visual style, establishing a general look and feel for the site and brand direction.

During this phase we also addressed the overall site user journey, creating a series of wireframes that carefully detailed every aspect of the website structure, from initial engagement to an enquiry. The wireframes were carefully assessed and refined until we had a sitemap and site blueprint to design around.

Phone screen, wireframe, and sketch, demonstrating development of steer education website design

 

 

 

 

 

 

 

 

 

web design and branding

Once we have completed the scoping phase we proceeded to create a beautiful, brand lead website design and used this to develop the visual identity.

We elaborated on the ‘focusing on the individual’ concept and opted to use circles as a central theme in the design, positioning them around images of the students, to represent both the safeguarding of the student and focus on the individual. The circle theme gave us a nice mechanic to tie the design together.

This concept was carried through to the rebrand, where we refined the colour palette, imagery styling, typography, brand assets and overall visual identity.

tablet displaying steer education website design

website build

The bespoke website was built on the WordPress platform, with all modules being carefully crafted from scratch. The website design was built to work beautifully on both desktop and mobile devices.

The website back end included a custom content management system, giving the client complete control over all content within the website.

The site went through rigorous cross browser testing and best practice search engine optimization before being launched.

brain mind map infographic, demonstrating steer education branding development mind map infographic, demonstrating steer education branding development

quick quote
branding, messaging and interface design for young people’s wellbeing

 

 

ongoing support

We continue to work with STEER as they continue to grow,, helping them with a wide range of design support from creating social media assets, and exhibition banners to supporting their internal teams with brand assets.

We have also supported their ongoing marketing in a variety of agile ways, including creating landing pages and adapting content to synchronise with various campaigns.

It is an honour to be involved with such a worthwhile product, helping STEER to reach a wider audience and positively affect young people’s mental wellbeing on a global scale.

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sea turtle in ocean, overlayed with salvari branding

salvari jewellery

branding & website design. eCommerce.

the brief

Salvari Jewellery are an eco friendly, inspirational jewellery design business startup raising awareness of human practices that negatively impact endangered animals. We worked closely from the very start with Salvari to define their brand, visual identity and logo design across all their digital and real world assets. We also designed and built an eCommerce website to sell their jewellery as well as share powerful stories and build their community.

Above Digital built a modern, mobile responsive website that allowed users to simultaneously browse the jewellery collection while learning about the plight and partner behind each piece. We delivered the brand across inlays, cards and set up hosting, social channels and a user friendly CMS to ensure Salvari could easily add future products and posts themselves. We also optimised the website SEO and integrated all their social channels to ensure the site acted as a marketing hub for the business.

The site is now live and taking orders, so watch this space as they add to the jewellery collection and grow their active social channel following.

selection of salvari jewellery pieces, including manta ray, tiger skull, rhino horn, and turtle shell, pendants salvari-case-study-template-mockup

interface design

We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

The final Salvari website made the ordering of jewellery easier and more engaging, allowing for increased exposure, even by those unable to make a purchase at the time.

Phone screen, wireframe, and sketch, demonstrating development of the salvari website design
branding
ecommerce website
social media

digital marketing

PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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a mother kissing her baby's cheek

future family

insurance startup. eCommerce. brand & marketing.

the brief

EmbryoCare launched its products in 2016, following the traumatic experience of its CEO as his second child was rushed to hospital with a lung defect. This sparked his idea for the world’s first insurance product focusing on the unborn child. EmbryoCare asked Above Digital to develop their brand identity, deliver their transactional online business presence, marketing and printed stationary.

Through careful scoping sessions, it was decided that a well-designed online transactional business tool was needed to collect payments and instigate direct debit agreements via Go-Cardless software. A Microsoft Umbraco framework was used to create their stylish and easy to navigate website. Aimed at 18-55 year olds, it was fully responsive so all products could be purchased via desktop, tablet and mobile devices. Above Digital also defined their social channel strategy, SEO optimisation and provided a fully editable user-friendly Content Management System (CMS).

The website was future-proofed to allow additional products to be added in the Spring, 2017. Best of all, it offers a great user experience, is jargon free and easy for to-be parents to choose a plan which works best for their future family.

future family logo development Multiple devices displaying future family website design

interface design

We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

For EmbryoCare the interface design keeps the user at the forefront, making information easy to access and calls-to-actions clear for every step of the application process.

Phone screen, wireframe, and sketch, demonstrating development of the future family website design

digital marketing

PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

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city from a distance

momentum pharma

branding. website design & build.

the brief

Momentum Pharma support biotech, CRO and pharmaceutical companies with flexible resourcing solutions from a global consultancy network. Over the years , husband and wife team Melissa and Jon have built a reputation for their personal approach and outstanding results, and they wanted their online presence to reflect this.

Having worked with us previously, Jon approached Above Digital to reposition the brand and develop a new website that would reflect their industry standing. We scoped out how their current assets compared to the competition, while exploring their business goals and target audience. We really connected with Jon and Melissa, and knew that capturing their enthusiasm would be key to the design and branding.

Drawing on this passion, we created a new logo that merged the M and P to reflect the strength of their partnership, while ensuring the web design clearly showcased their international reach and thousands-strong network. Jon and Melissa were delighted with the results, which we carried across their marketing collateral. Following a successful site launch in Autumn 2017, we’re now looking ahead to Phase Two, so we can help them build on this momentum…

momentum pharma logo development multiple devices displaying momentum pharma website design

interface design

We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

The website’s resulting interface design was very much an online extension of Jon and Melissa’s vibrant, warm personalities while being uncluttered and easily navigable by a wide, global user base.

Phone screen, wireframe, and sketch, demonstrating development of the momentum pharma website design
pharmaceutical
branding
website design

digital marketing

PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

share this case study
See more work View website