More and more Above Digital clients are doing amazing things for the world – that’s why we’ve always taken pride in designing beautiful websites and memorable branding for startups. Our latest big hitter, Boundless Betty provides a huge selection of holiday camps around the world so that outdoor activity loving women can connect, inspire and book adventure holidays together.
Travel and adventure booking startup Boundless Betty asked Above Digital to design and build an ecommerce website that would inspire women to search for any activity, anywhere around the world, at any time of year. With the cause being so important and visible enough in today’s narrative for us to make a real difference, Above were thrilled to be involved.
We designed the website with a focus on ecommerce and ensuring the user experience was as linear as possible from site entry through to making adventure bookings in various extreme sports. We used a combination of WooCommerce and MangoPay to automatically take and split payments between Boundless Betty and the holiday providers.
Above Digital utilised blogs, email signups and an Instagram feed to reach out to every member of Boundless Betty’s existing fan base and contributors. Boundless Betty is, at its core, there to inspire and include ALL women and the website does just that with ongoing giveaways and competitions. The Gleam ‘social locker’ competition software allowed us to share interest equally across Boundless Betty’s multiple social media channels and continue to provide ongoing support for marketing activity including campaign promotions.
The website has received tons of support and Above Digital and Boundless Betty aim to win several awards in 2018. It being International Women’s Day, we wanted to share with you the gift of adventure. To find out more about the Boundless Betty website design, build or digital marketing campaigns, check out our case study.
To book your next amazing adventure, see the Boundless Betty website. www.boundlessbetty.com
