branding. website design. build. hosting
Karen Bennett specialises in pet and family photography. After changing her company name two years after start up, Karen wanted to create a new identity for herself and asked Above Digital to rebrand the existing website we had originally developed for her. It needed to capture the essence of the fun, relaxing experience she offers her clients and showcase her excellent work.
Above Digital worked closely with Karen to design new branding and give the website a fresh new look that focused more on her work and attracting new clients. We built a responsive website solution, accessible over desktop, tablet and mobile browsers and put in place a Content Management System (CMS) through which Karen could easily add new content herself. We also provided SEO, set up social channels and provide ongoing technical support including statistical reporting.
The resulting website allows Karen Bennett Photography to start a brand new chapter for her business. It beautifully expresses her growing confidence, unique identity and personal style.
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
The final website solidified the new Karen Bennett brand and is regularly updated with new projects, posts and testimonials.
build and hosting
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.