the brief

Founded in 2006, Knight Architects is a RIBA-chartered bridge design architectural practice offering a full range of design and management services around the world, including award winning bridges in the UK, Europe and New Zealand. They wanted to showcase a vast array of stunning projects to select clients with a well-researched demographic profile. To take them on a bespoke journey to the precise information they required, based on bridge function, use, location and budget.

Knight Architects required great attention to detail and a design led approach. Working closely with the client, our design team defined a solution that matched both their creative and business needs. We built a simplistic and stylish, responsive website based around their minimalist branding and which focused on specific client user journeys. We set up their hosting, managed their social channels and optimised their SEO. The website contains over 60 individual projects which can be updated by the client via a WordPress CMS (Content Management System).

The resulting website is content-rich, modern and uncluttered, in line with the client’s bridge design and simplistic branding. We are always on-hand to provide additional reporting, online marketing and development if required in the future.

miniature architectural model
Multiple devices displaying knight architects website design
creative cloud

interface design

We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.

Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.

The resulting website for Knight Architects was very much an online extension of their simplistic branding and innovative bridge design and showcased their best work from around the globe.

Phone screen, wireframe, and sketch, demonstrating development of the knight architects website design

bridge architects
website design
build and hosting

digital marketing

PPC / SEO / Email / Social Channel Management

There are a wide range of digital marketing activities on offer, so choosing the right ones can be confusing. At Above Digital, we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.

To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.

© Copyright Above Digital 2024