Optunli have developed a cloud-based software platform that will revolutionise the talent management and recruitment industries. Their smart AI-led platform lets the individual control their future, plus gives business more visibility of their talent to enable better management and future planning.
After a previous launch website it was clear the brand messaging and user experience needed to be improved, so Above Digital worked closely with Optunli’s management team to define the key website objectives and provide a design style that was as engaging and energetic as the team behind the software. The result was a user-centric design that was on-brand and delivered the core business messaging from start to finish. The website was fully responsive, so worked as well across all browsers on both desktop and held devices and included a full CMS so all page content can be updated by the internal team. The websites SEO played a crucial part in attracting new visitors alongside the news section so the site can become the platform for any future online marketing activities.
The project was delivered on-time and to budget, with Above Digital on-hand to help with any content updates, addition of new features or provide online marketing support and website reporting.
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
The final website looked every part the Optunli brand and is regularly updated with new articles and insights.
hr and careers software
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.