the brief
Pango is the startup app that lets teachers plan lessons, organise units and track objectives. They are the one stop shop for teacher planning, placing importance in being clear and intuitive, as well as creating a supportive, connected community. Above Digital was tasked with creating a logo, brand identity and web app that encompassed these characteristics.
The final Pango logo is one that is simple and modern, yet meaningful. The cards of the logo provide a clear visual link with the app, and are an asset that may be used throughout the brand and website. The web app itself uses this same memorable colour palette and simple shapes to make even the most complicated teaching plans simple to organise. The user interface of the website was designed and built to a step-by-step approach, removing as much thinking on the user's part as possible. Each stage was also designed responsively, ie. with mobile users in mind, using stackable blocks and carefully selecting only the necessary higher level information where possible.
Finally, Above Digital aligned the release with a social channel and marketing push complete with skins, Google analytics and SEO optimisation. The site now better represents the brand values of education and planning in the modern world and showcases Pango's excellent services in a more accurate light.
interface design
We place the User Experience at the heart of everything we do. That way we ensure any interface design works well for both the business and end user, directing them from their entry point through to a chosen destination in the quickest and most rewarding way possible! To do this we fully explore all business and user requirements, define the key goals and summarise via page wireframes, which can be made interactive. The whole process is scaleable and focused on providing the right blend of brand design, business requirements, user journey and technology. If we get it right then everyone is happy.
Users can typically be placed into one of two broad categories. Those who know what they want and those who do not. For the ones that do we provide clear and easy to use options focused on their priority tasks. Alternatively for users who want to explore and find their own path, we provide the right guidance to get them from A to whatever B might be, as quickly and simply as possible.
The end result was a testament to the benefits of designing brand and website hand in hand.
branding & logo design
web app interface design
user experience
digital marketing
PPC / SEO / Email / Social Channel Management
There are a wide range of digital marketing activities on offer so choosing the right ones can be confusing. At Above Digital we talk through your objectives and explore the options available to make sure you take the right path. From search engine optimisation (SEO), social channel management, email marketing or paid Advertising in Facebook, Twitter or running a Google Adwords, Display Ads or re-marketing, it will depend on what you are trying to achieve with your available budget.
To ensure the best results, all campaigns should be reviewed and key learnings defined so that any ongoing activity can be improved. We try to provide the right guidance and support, from the launch of a new product through to extending your brand reach online.
