Talon Outdoor

Talon is a leading independent, global out-of-home media agency with offices in the UK, US, Canada, Ireland, Germany, UAE and Singapore. They deliver some of the biggest and best campaigns for leading brands worldwide.

Talon needed a new website to reflect its recent global rebranding, with a modern, engaging website design that effectively communicated key brand messaging and services to its target audiences. The new site design also needed to showcase Talon’s global reach by incorporating geo-located content for a tailored user experience across different regions.

We collaborated with Talon’s marketing team to design and build a bold, innovative global website that highlighted their services, clients, and projects. Our goal was to deliver clear brand messaging with intuitive navigation and impactful imagery to engage their target audience worldwide.

We take every client through a through Scope process. From this we get to understand everything about their business, their target audience and competition so we can deliver the best possible results. 

We worked with Talon to make sure we understood their core business and key brand messaging. We defined target audiences and analysed key competitors to make sure we delivered a site that would be relevant and engaging. Through the creation of mood boards, we defined a visual route for the design which would ensure Talon stood out from the crowd.

The user journey is always central to our approach when scoping a website design. We created Talon a detailed site map, showing the website architecture and hierarchy of content along with a set of page wireframes considering the need states of key user types, to clearly detail key user journeys and page structures.