Talon Outdoor

Talon is a world-leading out-of-home advertising media agency, with global offices in the UK and Europe, Asia, the Middle East and North America, they work with some of the most well-known brands in the world. Following a recent rebranding project, we were asked to completely redesign their website, bringing to life their new branding, whilst delivering geo-targeted content, across all territories via a single site framework.

We applied our proven, brand-led approach, to explore all of Talon’s services, branding and audience needs. Which formed the groundwork for how we designed and delivered the site, ensuring it resonated with their target audiences and reinforced Talon’s position as a leading media agency.

The result was a visually compelling, fully responsive website that supports optimal user journeys. The site includes a CMS for easy updates and is hosted on secure, eco-friendly cloud servers, providing a reliable foundation for future growth.

We take every client through a through Scope process. From this we get to understand everything about their business, their target audience and competition so we can deliver the best possible results. 

We worked with Talon to make sure we understood their core business and key brand messaging. We defined target audiences and analysed key competitors to make sure we delivered a site that would be relevant and engaging. Through the creation of mood boards, we defined a visual route for the design which would ensure Talon stood out from the crowd.

The user journey is always central to our approach when scoping a website design. We created Talon a detailed site map, showing the website architecture and hierarchy of content along with a set of page wireframes considering the need states of key user types, to clearly detail key user journeys and page structures.