Talon Outdoor approached the Above Digital team with their stunning new brand, and the challenge of taking this new visual identity and transforming it into an equally stunning website.
The project perfectly aligned with our expertise, giving us an opportunity to add to our portfolio of great media agency websites. We love nothing more than being able to seamlessly merge our branding proficiency with our web and user experience know-how. Talon had undergone a stunning rebrand so we were excited to take on the challenge.
Out-of-home advertising is a cutting-edge and highly effective means of connecting with your target audience. Talon Outdoor recognizes the power of OOH and consistently pushes its boundaries, crafting campaigns that captivate and evoke memorable responses through special builds, immersive experiences, and interactive technology.
To bolster their position as a market-leading global media agency, Talon collaborated with the renowned brand agency Table (London) to unveil a fresh identity.
This rebrand encompassed a vibrant new color palette, impactful messaging, distinctive typography, a revitalized logo, and a refined image style. Our task? Translate this rebrand into a website design that not only expanded on their visual identity but also showcased Talon’s services, global presence, and projects.
Media agencies like Talon understand the pivotal role a robust website plays in conveying their brand message. As a digital agency, we consider branding integral to every website design project. We delve into the essence of the brand, uncovering the ‘what,’ ‘how,’ and ‘why’ of the business as the foundation for our design process. This becomes even more critical when crafting a media agency website, as standing out in a crowded marketplace is paramount.
Through meticulous scoping, we comprehended the brand both visually and through its messaging with a focus on how to evolve this into an engaging website design.
We created mood boards outlining potential directions and concepts, forming the basis for wireframing and design. In this process, we extracted pertinent keywords to align with the brand, laying the groundwork for the design direction.
Our aim was to craft a bold and confident design that prominently showcased Talon’s work. High-impact text and captivating imagery reinforced brand messaging, setting Talon apart from the competition. Typography and case study visuals took center stage, with large-scale formatting and engaging page animations coming together to create a cohesive experience.
Leveraging Talon’s logo, we incorporated the underscore element into animations, giving the appearance of text being typed onto the screen. This playful touch added a unique flair to the brand identity.
Talon wanted to emphasize its global presence through the new website design. We responded by creating a multi-location site, dynamically delivering content based on the user’s location for a personalized user experience.
Talon’s library of striking case study imagery became a powerful visual asset integrated into the design, effectively conveying its brand proposition and services.
The new website design was unveiled alongside Talon’s rebrand announcement, with a captivating OOH campaign that included digital billboards in the UK and the US, including iconic displays in Times Square.
The result is an engaging, on-brand, and visually appealing media agency website design that aligns with Talon’s new branding, in a way that will be sure to leave a lasting impression. With their amazing new rebrand and the accompanying website, we can’t wait to see what the future holds for Talon.
If you’re interested in transforming your brand into an outstanding and effective website, don’t hesitate to get in touch with our team.
To view Talon’s website go to talonooh.com
